A group of climate scientists who are mothers are using their scientific and maternal experiences to help demystify climate change and bring scientific facts into homes across the country.
Members of Science Moms, the nonpartisan group of six climate scientists from research universities across the country, created a website and will launch a national $10 million advertising campaign to bring climate change facts to homes across the country.
The organizations’ message may find fertile ground in Indiana, where a recent Indiana University Environmental Resilience Institute survey found that a vast majority of Hoosiers believe climate change is happening now and that Hoosiers are currently experiencing climate change impacts.
The Hoosier Life Survey found that 75% of Hoosiers believe climate change is happening, with about 80% of those Hoosiers stating they believe climate change is at least partly caused by human activity.
The survey also found that the more Hoosiers heard about climate change in the media, the more likely they were to correctly recognize that an overwhelming majority of scientists believe and can prove that climate change is happening and is caused by humans.