FARMWISE Indiana's value chain professionals (VCPs) serve as a central point of contact for food system stakeholders in the regions throughout the state. Working with both food suppliers (farmers and food businesses) and buyers (chefs, food distributors), they lay the foundation for long-term business relationships critical to local and rural economies.
In addition to building market ties, VCPs work to:
- educate institutional food providers about the benefits of a best-value model rather than a cheapest-price model
- collect data from farmers, buyers, and other value chain food businesses to assess needs, challenges, and motivations
- generate case studies demonstrating the successes, challenges, and timelines for shifting institutional procurement behavior
FARMWISE Indiana VCPs are engaging elected officials, agricultural groups, technical service organizations, and state agencies on integrating the values-based purchasing story into a broader agricultural mindset for Indiana.