Talking about climate change, energy and conservation is tough. The science can seem complex. So people need to communicate information clearly. Even when they do that, their audience does not always listen. Biases, attitudes, and experiences can color their perceptions. Even when people do listen, they may not believe what they hear or want to make changes in their own lives.
Shahzeen Attari studies how people respond to information about climate change. As a scientist at Indiana University Bloomington, she also explores other aspects of how people choose to use energy, water, and other resources. Her work is interdisciplinary research. In her case, it involves multiple fields of psychology, engineering, and environmental science.